Data Unification
Break down data silos once and for all. Merge customer data from every source into a single, accurate, always-current golden record — the foundation for every insight, prediction, and personalized experience.
Organizations using C360 for data unification achieve 90%+ data accuracy across their customer records, up from an industry average of 55% with siloed systems.
Automated Data Quality Scoring
Every record is scored for completeness, accuracy, and freshness. Dashboards surface data quality trends so you can fix issues at the source.
Schema-Agnostic Ingestion
Ingest data from any source in any format — JSON, CSV, Avro, Parquet, API payloads, webhooks, database CDC streams — without predefined schemas.
Conflict Resolution Engine
When two sources disagree on a field value, configurable rules determine which source wins based on recency, reliability, or custom logic.
Data Governance and Lineage
Track every data point from source to destination. Know where each field came from, when it was last updated, and who has access.
Real-Time Ingestion Pipeline
Stream data from 150+ sources with sub-second latency. Events, attributes, and profile updates flow continuously without batch delays.
Data Standardization
Automatically normalize formats, deduplicate records, validate addresses, and standardize naming conventions across all data sources.
One source of truth
The average enterprise has customer data spread across 15 to 25 different systems — CRM, marketing automation, e-commerce, support, billing, analytics, and more. Each system has its own schema, its own version of the customer record, and its own data quality issues. The result is conflicting information, duplicated records, and teams making decisions based on incomplete data.
C360 solves this by ingesting data from every source through a schema-agnostic pipeline. Data arrives in whatever format the source provides — REST API payloads, webhook events, CSV uploads, database change streams, or cloud storage files. The platform maps each field to a unified model, deduplicates records, standardizes formats, and resolves conflicts using rules you define.
The result is a single, trusted golden record for every customer that stays current in real time. Every team works from the same data. Every system gets the same answer. Data governance tools provide full lineage and audit trails, so you always know where a data point came from and how it was transformed.
Unify your customer data
Get a personalized demo and see how data unification can become your competitive advantage.