Data Activation
Push unified audiences and profiles to any destination in real time. From ad platforms to email tools to your data warehouse — activate the right data at the right moment across 150+ pre-built connectors.
150+ Connectors
Pre-built integrations with every major ad platform, email provider, data warehouse, CRM, and analytics tool. Connect in minutes, not months.
Real-Time Sync
Push audience updates and profile changes to destinations within seconds. Trigger personalized experiences the moment a customer qualifies.
Batch Sync
Schedule bulk data exports on your own cadence — hourly, daily, or weekly. Ideal for data warehouses, BI tools, and offline activation.
Audience Builder
Create complex audience segments with a visual drag-and-drop interface. Combine behavioral, demographic, and predictive attributes without code.
Journey Orchestration
Design multi-step, cross-channel customer journeys with branching logic, wait steps, and real-time triggers that adapt to customer behavior.
A/B Testing
Split audiences and test different messages, offers, or channels. Measure performance with built-in statistical significance calculations.
From data to action
Unified data is only valuable when it reaches the tools your teams use every day. C360 Data Activation bridges the gap between your customer data platform and your execution layer — marketing automation, ad networks, CRM, support tools, and beyond.
With real-time sync, a customer who just abandoned their cart can receive a personalized email within seconds, see a retargeting ad within minutes, and get a tailored homepage experience on their next visit. Batch sync handles the heavy lifting for data warehouse updates, BI refreshes, and offline campaign lists.
The visual journey builder lets marketers design complex, multi-step campaigns without engineering support. Set entry triggers, add branching logic based on customer behavior, insert wait steps, and route customers to the best channel automatically. Built-in A/B testing ensures every journey is optimized for the outcome that matters.
See Data Activation in action
Get a personalized demo and explore our full connector catalog.